Ulf was born in 1954 into a Swedish family with business history. After finishing economic studies at the Lunds University in Sweden Ulf moved to France in 1979 with his wife Tina, setting up a business with Saint Gobain, producing wooden framed houses.
Ulf then spent two years in Paris (1985/1986) and three years in Rouen (1987-1989) in different construction related businesses. Ulf moved to Menton on the French Riviera in 1990 and worked in Real estate development and management in the Paris area and on the French Riviera.
Reaching his 50's and needing a new and final challenge, Ulf moved to Australia in 2007.